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Logos

illo_creative_illo_logosA logo is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. An effective logo design is immediately recognized, inspires trust, admiration and loyalty, and conveys an implied superiority. The logo is a key aspect of a company's brand and its shape, colors, fonts, and images should be identifiable within the market.

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