Logos
A logo is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. An effective logo design is immediately recognized, inspires trust, admiration and loyalty, and conveys an implied superiority. The logo is a key aspect of a company's brand and its shape, colors, fonts, and images should be identifiable within the market.
