Search Engine Marketing

"Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion."

You want your site to rank high in the search engines, as does everyone. The fact is there is no magic bullet. Search engines want primarily one thing -- relevant content. So how can we help?

We help you analyze what is relevant.

What are the terms your potential customers are searching for?

What is the frequency?

Where do your customers live?

What are your goals for site traffic?

How are visitors converted to prospects or customers?

Once we understand the metrics that will create the highest return, we work with you to optimize the content in your site. We help you measure and adjust the strategy by analyzing the performance in each search engine channel in terms of rankings, key phrase usage metrics, visitors, click-thru rates, conversions, conversion rates, cost-per-conversion, average cost per visitor, and many other common yet critical statistics. We collect these metrics on a regular basis and maintain them for the duration of your search engine marketing (SEM) program. This allows us to consistently evaluate trends and effectively tune your search engine marketing (SEM) program accordingly.

The Graphtek team will work with you to understand the basics, make sure your site is technically structured for optimum search results and provide options for increasing your site traffic through programs that can include:

• Copywriting / content development
• PPC (pay-per-click) advertising
• Local search
• Ad words
• Banner ads
• Press releases
• Link development