Interface Design

If you want to know how customers experience your website, try each process yourself. If you find the user experience less than satisfactory, we can help. We can also help to more effectively present your brand.

Our graphic team understands the balance between user interface design (what people see on screen) and effective graphic design. Combining the best practices of both disciplines, our six-step process provides a solid foundation for user experience.

Functionality Requirements Gathering
First, we work with you to accurately define the required functionality. It's far more effective to start with a complete list than to add functions after the fact.

User Analysis
Analysis of the potential users either through discussions with people who work with the users and/or the potential users themselves. Typical questions include:

• What would users want the system to do?

• How would the system fit in with the user's normal work flow or daily activities?

• How technically savvy is the user and what similar systems does the user already use?

• What styles appeal to the user?

Information Architecture
Development of the system's process and/or information flow.

Prototyping
Development of wireframes, either in the form of paper prototypes or simple interactive screens. These prototypes are stripped of all look and feel elements and most content in order to concentrate on the interface.

Usability Testing
Testing of the prototypes on an actual user—often using a technique called "talk aloud protocol" where you ask the user to talk about their thoughts during the experience.

Graphic Interface Design
Actual look and feel design of the final graphical user interface (GUI.) It may be based on the findings developed during the usability testing if usability is unpredictable, or based on communication objectives and styles that would appeal to the user. In rare cases, the graphics may drive the prototyping, depending on the importance of visual form versus function.