Case Study - Hub Marketing West
About Hub Marketing West:
Hub Marketing West is comprised of independent sales professionals working throughout California, Nevada, Arizona and Hawaii. The represent some of the finest decorative and functional products – in addition to the best surface and functional hardware in the Woodworking and Architectural Design industries.
Graphtek Interactive's Objective:
Glen Hall, owner of Hub Marketing West, approached Graphtek Interactive to design, build and manage a website to showcase his products and services to a network of first-class distributors and the most creative architects and designers in the Woodworking and Architectural Design Industry.
Mr. Hall’s wish list included:
- A personalized, warm and professional greeting for visitors landing on the Hub Marketing West splash page
- A splash page that acted as a portal to two separate sites – one for each of his target audiences – Distributors and Architects & Designers
- Simple, intuitive navigation that allowed visitors to easily transition between sites
- A dynamic, easy-to-manage system to display product images that resonate with each audience
- A content management system that enabled the quick creation of new product content pages to display product information and imagery
Graphtek Interactive launched the Hub Marketing West website (http://www.hubmarketing.co) on April 1, 2011. The Hub Marketing West website now features:
- Kim, the Hub Marketing West interactive spokesperson. By partnering with Michael LoBrutto and his talented team at Impact Spokesperson, we were able to deliver a warm, professional and informative introduction for visitors to the Hub Marketing West website.
- Customizable, easy-to-update, slideshow functionality for the header area on every page of the website. Managed by Graphtek Interactive’s proprietary Content Management System, G|CMS, the Hub Marketing West team is now able to visually feature new product lines throughout their website.
- Customized, easy-to-manage, product content pages with integrated product image area. Also managed through G|CMS, the Hub Marketing West team can now add new product pages with relevant content including: product specifications and visually appealing product montages.
- User-friendly approach to the site navigation created by out User Design Experience designers. Intuitive and easy-to-navigate, site can quickly access information specifically generated for their industry demographic.
- In addition to designing product montages for both the rotating slideshow feature and product detail pages, our team of designers created an overall look and feel consistent with the Hub Marketing corporate brand identity.
Are you ready for a new website or would you like to add new features to an existing website?
Contact Graphtek Interactive today to schedule your no-obligation consultation or call us now at (760) 341-4583.
