Automated Marketing Can Increase Profits
How can we guarantee to improve your profits by 15%
Facts:
- According to Forester Research over 80% of businesses and 65% of consumers search for goods and services online, even if the purchase is going to be made offline.
- Local Search increased by 200% in 2009
- Over 85% of business websites fail to open a dialogue with site visitors, who have already pre-qualified themselves as prospects. The majority of business websites focus on providing passive information about their services and products. The do little to encourage or invite dialogue with these highly qualified prospects.
- 90% of small businesses have follow-up failure. They take the call from a prospect, they present a quote and maybe follow-up once or twice. Or they sell to a customer and wait for the customer to order again, no follow-up, no relevant up-sell, no personalized consistent contact.
- A study by the American Advertising Federation reports that on average it takes seven "touches" to close a sale. The majority of sales people give up after two contacts.
- 98% of site visitors leave without providing any contact information.
- Most small companies use 60% or less of their capacity.
There is one marketing truth you must understand,"People buy when they are ready to buy, not when you are ready to sell." The solution is to keep relevant messages in front of your prospect or customer until they are ready to buy.
When you look at the net result of those failures, it's easy to see that just a small improvement in any of these areas could have substantial impact on the bottom line.
Here's an example for a small service company
- Your website had 200 unique visitors a month.
- Your average sale is $500
- You average $10,000 per month with $1000 profit.
- 2% of site visitors call you, and you close 25%
- You could handle 20% more business without increasing costs
- 200 visitors x 2% = 4 prospects
- 4 prospects x 25% = 1 sale
Through local search optimization and pay per click we increase site traffic to 300 unique visitors
- Through the use of paid search, organic optimization and a lead generation site we increase the prospect pool to 3%
- Through consistent automated follow-up we increase the close rate to 33%
- 300 visitors x 3% = 12 prospects
- 12 prospects x 33% = 4 sales, net of 3 additional sales. Since there is no more cost, this revenue can go straight to the bottom line (less the PPC Cost of $500)
- The net increase in profit 200%... 15% would be easy.
Our PulsePointtm marketing system combines a lead-generation website with event driven automated follow-up marketing messages. We design your website to engage and connect to site visitors by offering solutions and incentives to exchange contact information for resources and reports. Once a prospective client has provided contact information and indicated their interests our automated marketing systems begins sending them relevant, personalized communications such as emails, letters, personalized direct mail and follow-up tasks for sales people. As prospects become customers or interests change the system will move them into the new follow-up sequence.
The advantage of such an automated drip marketing system is that your marketing efforts are focused on educating your prospective and developing a relationship until they are ready to make a purchase. Your marketing efforts are consistent, relevant and personal.
We show you how to use automated marketing to substantially increase your profits within 12 months - Guaranteed.
The PulsePointtm marketing system is powered by Infusionsoft.
Our Guarantee
We will analyze your business to determine if you suffer from follow-up failure and have under-utilized capacity. If you do, we will develop a proposal to implement our automated marketing system along with verifiable and measurable goals.
If you implement our PulsePointtm system and we do not achieve those goals within twelve months, at your request we will remove our system and refund you 100% of our setup fees. (Hard cost such as printing, postage, monthly fees and supplies not included). You simply agree not to use any of our marketing concepts or technology for at least one year.
For a free consultation complete the form to the right, and we will contact you to set it up. If you're not ready for a meeting, but want to learn more about automated marketing click the link below.
